March Madness is sweeping the country this time of year. In the spirit of sportsmanship and team play, we’d like to share a few tips from the HenkinSchultz Marketing Madness Playbook. Joe: “Take your best shot.” – Every project, every time, every day. Kirby: “Show up with your A team.” – Then let them do what they do best. In life, in basketball and in marketing, success depends on the talent and skill of your people. When you work together, you will accomplish amazing things. Joe: “Experience matters.” – In the big game, it’s the teams that have been there that get the job done with poise, class and good, old-fashioned talent.” Kirby: “Don’t underestimate the power of the bench.” – Hidden talent may show up when you least expect it. Look for it and nurture it. No one knows who will take the game-winning shot. Joe: “Attitude makes a big difference.” – A great campaign might get attention, but when your team has an attitude of excellence and team spirit, customers notice – and they keep coming back. Kirby (with a hat tip to Maya Angelou): “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Marketing campaigns must get to the heart of the target market. At the helm of the teams that continually return to the “dance” that is the final games of the NCAA championship are the coaches who understand how to win and have the experience to take rough talent and turn it into something special. They may not be out on the court, but their leadership leaves a mark on every player on the team. At HenkinSchultz, our team has been there in the final seconds and knows how to help you score big with your marketing. Enjoy the games! And call us if your marketing needs a little coaching.