When it comes to marketing your brand, tradeshows offer huge opportunities to generate leads, build brands and increase awareness. The right booth, the right message, the right stuff to give away and the right people to create buzz all add up to tradeshow success. But in today’s world, marketers have an even bigger opportunity to extend their tradeshow efforts into the digital world. Preparation and follow up are really important, according to HenkinSchultz Digital Marketing Manager Shane Speck. “Make sure your website is up to date and mobile-friendly. Use social media to support your tradeshow marketing efforts to extend the…