February 2015 | HenkinSchultz Creative Services
Monthly Archives

February 2015

4 New Ways to Think About Video Marketing Content

By | Advertising, Branding, Commercials, Community, Digital

For years, consumers have been viewing the majority of video – advertising and content – on the screen of their television. We’ve watched screens get smaller and portable, then larger, lighter and flatter, and finally completely mobile. Today, screens come in virtually every shape and size, from conventional to not so conventional. An LCD screen embedded on a page of Marie Claire magazine featured a 45 second video promoting a Dolce & Gabanna fragrance. And there’s more changing than the screens. Consumer’s viewing patterns are changing. Audiences will now consume video content in a way that’s most convenient at the…

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5 Signs That Your Brand Needs a Marketing Makeover

By | Branding, Campaign

In today’s business climate, a brand that stands still for too long will be run over by the next new success story. Relevancy is one of the benchmarks by which consumers judge your brand. If your marketing doesn’t reflect the fact that you’re on top of your game, customers will go somewhere else. But how do you know when it’s time to make a change? Start here: You want to appeal to a different demographic – If you have a loyal customer base but want to grow your business and your profits, you need to reach out to a new…

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