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The Spirit of Christmas!

The smile in the eyes of a child, the warm embrace of a stranger, the sense that somehow, no matter what’s happening in the world around us, there is love, there is hope and there is joy. That’s the Spirit of Christmas. The Spirit of Christmas cannot be manufactured, packaged, or sold. It can only be felt in the heart. And perhaps more importantly, it can be shared. During the holiday season, it’s easy to get wrapped up in the hustle of hosting and bustle of buying, but perhaps it’s even more important to slow down and enjoy the best…
December 8, 2015

Digital Coordinator Jaci accepts Google AdWords 5pecialist Challenge

Always up for a digital challenge, our own digital coordinator, Jaci Duesterhoeft, rose to the Google Partners 5pecialist Challenge to become certified in all 5 AdWords specializations: Search Advertising Display Advertising Mobile Advertising Video Advertising Shopping Advertising Plus… Google AdWords Fundamentals Jaci completed Google’s 5pecialist Challenge, passing all five exams over the course of a week. Though Jaci has been working in AdWords for several years, she adds, “All of our clients are so different, it’s important to be well-rounded when it comes to all things digital advertising. I enjoy keeping up with the trends and seeing new ways we…
November 10, 2015
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Good News? Share it with PR.

When The Rural Healthcare Program of the Helmsley Charitable Trust granted $14 million to support the purchase of new CT scanners across the upper Midwest, it was a game changer for 37 Critical Access Hospitals and their patients. And the story needed to be told. To share the good news through the media across 37 communities in seven states and in major markets, they came to HenkinSchultz for our public relations expertise. To make sure this important story was picked up by new outlets required a media alert for press conferences in four cities, relevant press releases that highlighted specific…
November 10, 2015

Welcome Paul Thompson!

We are pleased to announce that Paul Thompson has joined our team as a media buyer. A Brookings native, Paul attended South Dakota State University where he earned his bachelor’s degree in mass communication specializing in advertising. After college, he moved to Sioux Falls where he interned for the Sioux Falls Storm and later worked in digital sales at KSFY and for Townsquare Media as the Digital Sales Manager. According to Paul, “The digital marketing business is constantly in a state of flux. There’s always something new to learn, but I love the challenge.” An outdoor enthusiast, Paul loves to…
October 12, 2015
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GreatLIFE Challenge

They make it look so easy. Willow Run Golf Course in Sioux Falls is the place to be this week for LPGA hopefuls from the U.S and 24 countries as they compete for their piece of the biggest purse - $210,000 – in Symetra Tour history and a coveted full exempt status on the LPGA Tour. It’s also a great place to be if you want to see how the pros do it. They swing, make contact with the ball and execute a perfect drive. No sweat. That’s kind of the way we looked at marketing this event. As the…
September 2, 2015

6 Tips for Making Business Personal

If you’re like most people, it’s been a long time since you called your bank and an actual person said hello and was ready to help you. With the virtual extinction of the local grocery store, chances are good you don’t know the butcher’s wife and kids who didn’t go to school with your kids. And it’s likely that you don’t really know the guy that works on your car, your pipes, or your air conditioner. In a world that’s becoming ever more impersonal, that rare moment when you make a real connection with a real person seems remarkable. Want…
August 19, 2015

Who is Protecting Your Brand?

A brand means many things. It can be a name you recognize instantly or the way your customers feel about you. It can be a stunning design and a message about who you are at your core. With so much invested in your business and brand, it’s extremely important to protect both. Simple things like a great logo and consistency in the use, appearance, color and tone of your marketing materials make a big difference in breaking through the clutter of the competition. Your brand should not only be recognized, it should be repeated, respected and give your clients a…
August 4, 2015

Exceptional Customer Service – It’s in our Roots.

Roots make a difference. At least that’s what HenkinSchultz partner, Joe Henkin, attributes to his business philosophy – one he shares and passes on to the marketing team at HenkinSchultz. “Part of my family’s culture is to volunteer and help people,” he said. It’s not surprising that helping people solve marketing challenges has become Joe’s life’s work, not only at the company he started with Kirby Schultz in 1991, but in the community. Since the time Joe was a kid, he understood media exposure. His father started KSOO in Sioux Falls in 1959, and by the time Joe was nine,…
July 21, 2015

Noteworthy Event Marketing – JazzFest 2015

The stages are set for the 24th annual Sioux Falls JazzFest, July 16-18 at Yankton Trail Park. At HenkinSchultz Creative Services, we’re proud to be a sponsor of this world-class, weekend-long event. For nearly a decade, our creative team has collaborated with the Sioux Falls Jazz and Blues Society (SFJB) and executive director Rob Joyce to design billboards, print concepts, maps, posters, digital ads and other promotional materials to create awareness and get people in town and around the region excited about this noteworthy music-motivated community event that keeps growing every year. “It’s a fusion of music and art,” said…
July 14, 2015

6 ways to put your signature on event marketing

It’s a brave new world when it comes to event marketing. We’ve come a long way from sending invitations and emailing announcements, and access to technology is the reason. At HenkinSchultz, we believe event marketing should be big, innovative and relevant to make an impact. For us, event marketing means making a statement with a mix of traditional marketing and capitalizing on the reach of digital media. The following six recommendations will help you make an impact with your event marketing. Define your message – Who are you? What’s your goal? Why does it matter? If you can answer these…
July 7, 2015