October 2014

Talking the Talk

Hello? Is anybody out there? If you’re having trouble connecting with your prospects and customers, it may be time to take a critical look at your content. The goal of a message is not about what is being said – but about what is heard. Say all you want – scream in ALL CAPS on a digital video board for all we care – but if you’re not speaking the language of your market, your money is wasted. The way to accomplish understanding is to know how your consumers think and access information. Use that knowledge to shape your message…

HenkinSchultzOctober 29, 2014

Public Relations

Why Public Relations is Like a Second Date

It’s a jungle out there. People everywhere are looking for the right match. It is no longer enough to have a good product or offer a great service; consumers today want long-term, meaningful relationships – not one-night stands. Think of your ad campaign as a first date. You make sure you look good, have something interesting to say and can offer something that “others” can’t. If that first date is a hit, prospects want more. That’s where public relations comes in. Public relations allows your customers to get to know you better. To be effective, your communications plan should include…

HenkinSchultzOctober 28, 2014

Staff

Argus Leader features our own (fabulous) Becka Burger. We’re proud.

We couldn't be prouder of our homegrown talent, Becka Burger. She knows what it takes to get a career in gear and how to make good things happen for clients. (They didn't cover it in the story, but she's great at party planning, too.) Check out the story HERE.

HenkinSchultzOctober 27, 2014

Ad of the Week

Simply The Best

Picture this. You’re in your car, on cloud 9, blaring your favorite song on full blast. The windows are down, the wind on your face and you’re flying through the intersection because all that matters is the music and you. It’s like you ARE Beyonce on the final key change of “Love on Top” at the 2012 VMAs, and the whole world is watching with their jaws dropped. You know that feeling. Yeah? Well, so does this goat. Here’s why we think this is a great ad: 1. It’s funny – It’s a goat, singing an 80s rock ballad. That’s…

HenkinSchultzOctober 20, 2014

Community Design Service

Making Space for Creativity

Hey, you’re out of bounds One of the biggest challenges for marketers everywhere is boundaries. Whether you’re designing a print ad, a billboard or a tradeshow booth, boundaries are every place – except one. There’s one space where you can let yourself go out of bounds. It’s your creativity. Ideas have no budget, no screen resolution and no space to consider. Unfortunately, too many formulas and rules have led us into complacency. We see limits instead of possibilities. The trick is perspective. To be creative, it’s essential to see endless possibilities. Little ideas are hard to scale up, but once…

HenkinSchultzOctober 14, 2014

Copywriting Staff