Hello? Is anybody out there? If you’re having trouble connecting with your prospects and customers, it may be time to take a critical look at your content. The goal of a message is not about what is being said – but about what is heard. Say all you want – scream in ALL CAPS on a digital video board for all we care – but if you’re not speaking the language of your market, your money is wasted. The way to accomplish understanding is to know how your consumers think and access information. Use that knowledge to shape your message…
HenkinSchultzOctober 29, 2014