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September 2014


Commit to a Cause – Create a Positive Culture

Work worth doing You hear a lot about marketing to consumers and marketing to other businesses, but you don’t hear nearly as much about internal marketing – engaging employees in the company’s mission, goals and culture – until recently. As it turns, out the millennials, who will make up more than 50 percent of the workforce by 2020, are awfully concerned about making a difference in the world, and they bring that concern to work with them every day. The connection between job satisfaction and corporate causes is nothing new. Study after study shows that employees are happier, more productive…
September 24, 2014

Are Two Heads Actually Better Than One?

When it comes to marketing, group-think often empowers a thought and helps flesh out ideas that aren’t quite working. Putting your heads together can move a campaign from simple to sensational. If it works inside your company, think of what might be possible if you work with another company sharing ideas, resources and efforts with co-marketing. Co-marketing is nothing new, but it has been getting some renewed buzz as today’s consumers look for companies to add value. Co-marketing, with the right partner, can be a lucrative way to do just that. Here are five reasons why: 1.    It’s cost effective…
September 11, 2014