Work worth doing You hear a lot about marketing to consumers and marketing to other businesses, but you don’t hear nearly as much about internal marketing – engaging employees in the company’s mission, goals and culture – until recently. As it turns, out the millennials, who will make up more than 50 percent of the workforce by 2020, are awfully concerned about making a difference in the world, and they bring that concern to work with them every day. The connection between job satisfaction and corporate causes is nothing new. Study after study shows that employees are happier, more productive…
HenkinSchultzSeptember 24, 2014
