August 2014 | HenkinSchultz
Monthly Archives

August 2014

Marketing

Got Milk?

Forget the Wheaties. If you want to be a success, drink your milk! To transform your future self from bum to athlete, start with a glass of milk. Milk is not only important for a children’s diets, but also to California’s economy, which has seen a decrease in milk sales after the famous “got milk?” campaign ended. But all is right this week because Goodby, Silverstein & Partners are back with the ever-famous campaign! Our Ad of the week is called “Champion” and uses the simple – and now classic – tagline for the California Milk Processor Board. The ad…
HenkinSchultz
August 29, 2014
Marketing

Guts. Glory.

This week’s AOTW is a flashback to one of the greatest Super Bowl ads of 2013 in honor of the coming harvest season. The emotional appeal of this ad captures the attention of viewers through the element of surprise. Everyone expects Super Bowl ads to be funny, however, when a strong, touching ad is thrown in the mix of the gut busters, the results are noticeable; laughter fades, talking minimizes and attention focuses. Using strong photography and slight movement animation, viewers experience wholesome feelings that build throughout the length of the ad. The feeling comes full circle with Ram’s tagline…
HenkinSchultz
August 25, 2014
Video

Some Pooch in a Pre-Roll

Did you do it? Did you click to skip this ad? Did you choose to crush a million female hearts that continually suffer from puppy-fever on a daily basis?!! This pre-roll was selected as Ad of the Week because of the fantastic viewer response. The goal of Nail Communications, an agency in Providence, R.I., was to create a pre-roll ad that virtually no one would skip, and as it turns out, the mission could not be accomplished. BUT they did end up with a 26 percent viewer response rate, which is crazy good considering 94 percent of viewers skip pre-roll…
HenkinSchultz
August 8, 2014
Marketing

Reaction vs. Chain reaction

Every good scientist knows the importance of getting a reaction, but a chain reaction — that calls for celebration. In today's socially-savvy marketplace, chain reactions create waves of awareness that often translate in the long term to increased sales of your product or service. That's why being on top of your social media game makes a difference. In fact, social media marketing is a trend that's here to stay — and expand — as it reflects the world we live in. At the same time, marketing itself has taken a new direction shifting the focus from getting a reaction, to creating opportunities…
HenkinSchultz
August 6, 2014