Forget the Wheaties. If you want to be a success, drink your milk! To transform your future self from bum to athlete, start with a glass of milk. Milk is not only important for a children’s diets, but also to California’s economy, which has seen a decrease in milk sales after the famous “got milk?” campaign ended. But all is right this week because Goodby, Silverstein & Partners are back with the ever-famous campaign! Our Ad of the week is called “Champion” and uses the simple – and now classic – tagline for the California Milk Processor Board. The ad…

This week’s AOTW is a flashback to one of the greatest Super Bowl ads of 2013 in honor of the coming harvest season. The emotional appeal of this ad captures the attention of viewers through the element of surprise. Everyone expects Super Bowl ads to be funny, however, when a strong, touching ad is thrown in the mix of the gut busters, the results are noticeable; laughter fades, talking minimizes and attention focuses. Using strong photography and slight movement animation, viewers experience wholesome feelings that build throughout the length of the ad. The feeling comes full circle with Ram’s tagline…

Every good scientist knows the importance of getting a reaction, but a chain reaction — that calls for celebration. In today's socially-savvy marketplace, chain reactions create waves of awareness that often translate in the long term to increased sales of your product or service. That's why being on top of your social media game makes a difference. In fact, social media marketing is a trend that's here to stay — and expand — as it reflects the world we live in. At the same time, marketing itself has taken a new direction shifting the focus from getting a reaction, to creating opportunities…