July 2014 | HenkinSchultz Creative Services
Monthly Archives

July 2014

#Underwaterselfie

By | Video

How far would you go to get the latest products in technology? Would you try to fit an entire roll of Ritz crackers in your mouth? Would you run a mile in a hamster wheel? Would you jump into a 46° lake just to get a free phone? Well, this week’s edition of Ad of the Week provides the answer: Yes. Yes you would indeed do those things. As part of an integrated communications agency, this campaign, #underwaterselfie, truly fascinates me because it shows how Samsung pushes the boundaries of advertising by directly reaching the target market through a face-to-face…

Read More

How Ad Agencies Turn Concepts Into Reality

By | Advertising

In the advertising industry it seems as if a concept turning into a reality is just part of the job. Which it is, to some extent, but when you do it everyday you can sometimes lose sight of exactly how cool and magical the process of turning a concept into a reality really is. Some people may be wondering, how exactly does one create this magic? Talent? Organization? Experience? God given abilities? Well, it could be a little dash of all those things. In reality it is process, hard work and starting with a strong foundation. Most concepts start out with that ah-ha! moment. You…

Read More

Haters Gonna Hate

By | Advertising

Now days, when I have a bad experience with a brand or company personnel, I probably won’t let them know face-to-face. I miiight roll my eyes or shake my head (#smh), but more than likely I will walk away with a simple smirk and immediately open my Twitter account to rip em’ apart in 140 characters or less. I can admit this honestly because I know I’m not the only one who has done it. Hate tweets are popping up more and more on my twitter feed, and more and more in brand’s Twitter notifications. I’d now like to make…

Read More

Ballas Fo Life

By | Video

Beating your old man in a game of hoops might have been one of your favorite pastimes growing up. You knew he might give you a challenge in a game of HORSE, however you were never worried about your juke-step-tray-ball or being beat off the dribble. Now a day, however, you might want to consider a little practice before you accept a friendly game of basketball. According to this week’s AOTW, the skill level of older men has changed. Centrum, a vitamin company, hired Leo Burnett to produce an ad that showed older men exhibiting great health. Burnett found their…

Read More

One-And-Done Marketing: Don’t Forget to Mow the Grass

By | Marketing

We’ve all heard it before, marketing is everything. So why is it so hard to carve out the time to be sure everything is on track? Here’s where we tell you why. Time. We understand the overwhelming, brain-busting, toll-taking lack of time left at the end of your nine-hour day. Busy is a good thing though, right? Busy usually means you have people buying what you’re selling. And it’s hard to take care of your own backyard while you are busy taking care of the clients’. Your grass is growing a little too long and the hedges need trimming, but…

Read More

Your Click Counts

By | Video

As we immerse into a busy world focused on getting the most ‘likes’, this week’s AOTW brings creativity to social media. Digital advertising is now significant in our industry because people want quick, simple, and instant info. Advertisers know the direct impact of their message based on tracking impressions, likes, and which consumers are causing commotion from their content, but sometimes they struggle to decipher what each number truly represents. Mike’s Hard Lemonade took a step back from the ‘liking’ phenomenon and looked at why they got one million confirmed thumbs ups for their business. The answer: people. Mike’s Hard…

Read More