In the advertising industry it seems as if a concept turning into a reality is just part of the job. Which it is, to some extent, but when you do it everyday you can sometimes lose sight of exactly how cool and magical the process of turning a concept into a reality really is. Some people may be wondering, how exactly does one create this magic? Talent? Organization? Experience? God given abilities? Well, it could be a little dash of all those things. In reality it is process, hard work and starting with a strong foundation. Most concepts start out with that ah-ha! moment. You…
HenkinSchultzJuly 23, 2014