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Monthly Archives

July 2014

Advertising

How Ad Agencies Turn Concepts Into Reality

In the advertising industry it seems as if a concept turning into a reality is just part of the job. Which it is, to some extent, but when you do it everyday you can sometimes lose sight of exactly how cool and magical the process of turning a concept into a reality really is. Some people may be wondering, how exactly does one create this magic? Talent? Organization? Experience? God given abilities? Well, it could be a little dash of all those things. In reality it is process, hard work and starting with a strong foundation. Most concepts start out with that ah-ha! moment. You…
HenkinSchultz
July 23, 2014
Advertising

Haters Gonna Hate

Now days, when I have a bad experience with a brand or company personnel, I probably won't let them know face-to-face. I miiight roll my eyes or shake my head (#smh), but more than likely I will walk away with a simple smirk and immediately open my Twitter account to rip em' apart in 140 characters or less. I can admit this honestly because I know I'm not the only one who has done it. Hate tweets are popping up more and more on my twitter feed, and more and more in brand's Twitter notifications. I'd now like to make…
HenkinSchultz
July 18, 2014
Video

Ballas Fo Life

Beating your old man in a game of hoops might have been one of your favorite pastimes growing up. You knew he might give you a challenge in a game of HORSE, however you were never worried about your juke-step-tray-ball or being beat off the dribble. Now a day, however, you might want to consider a little practice before you accept a friendly game of basketball. According to this week's AOTW, the skill level of older men has changed. Centrum, a vitamin company, hired Leo Burnett to produce an ad that showed older men exhibiting great health. Burnett found their…
HenkinSchultz
July 11, 2014
Marketing

One-And-Done Marketing: Don’t Forget to Mow the Grass

We've all heard it before, marketing is everything. So why is it so hard to carve out the time to be sure everything is on track? Here's where we tell you why. Time. We understand the overwhelming, brain-busting, toll-taking lack of time left at the end of your nine-hour day. Busy is a good thing though, right? Busy usually means you have people buying what you're selling. And it's hard to take care of your own backyard while you are busy taking care of the clients'. Your grass is growing a little too long and the hedges need trimming, but…
HenkinSchultz
July 8, 2014
Video

Your Click Counts

As we immerse into a busy world focused on getting the most 'likes', this week's AOTW brings creativity to social media. Digital advertising is now significant in our industry because people want quick, simple, and instant info. Advertisers know the direct impact of their message based on tracking impressions, likes, and which consumers are causing commotion from their content, but sometimes they struggle to decipher what each number truly represents. Mike's Hard Lemonade took a step back from the 'liking' phenomenon and looked at why they got one million confirmed thumbs ups for their business. The answer: people. Mike's Hard…
HenkinSchultz
July 3, 2014