Maybe it’s because I’m hungry or maybe it’s my need for cheese, but this week’s ad of the week is brought to you by Kraft Singles. Grilled cheese sandwiches are part of a food grouping I call: an American childhood staple. I grew up dipping my grilled-to-perfection, steamy-melted cheese sandwiches into a bowl of my mother’s freshly home-made tomato soup (if you’ve never experienced a wonder like that, you’re doing it wrong). Kraft has brought that memory back to us in .gif form. Now, as we frantically search for information on Yahoo, a savory image of a smokin’ grilled cheese is right in front of us, practically bringing the sandwich to life. As a matter of fact, is that melted cheese I smell? Check it out for yourself, but make sure you’re prepared for your mouth to water…  Apparently this digital tactic is working as, since the campaign was launched on March 17, Kraft-related searches have increased by 77 percent. Kraft also found their brand favorability went up 11 percent amongst men. This campaign goes to show how digital marketing has established itself as a staple of the traditional marketing mix. I would tend agree the tactic is working as I am off to make one myself.