We’ve all seen them. Those now famous Framily plan ads introduced by Sprint in early 2014. Sprint rolled out an awesome idea in a very intelligent way. They created a conversation starter. For instance, what’s with the rodent that is supposed to be the dad? And the little girl that speaks French? Or how about Gor-Don? But let’s pump the breaks for just a second. Their first ads started out a little more traditional, showing family members with a couple random friends incorporated. Now they have changed it up to really make people go, “What’s this all about?”
Why is this so significant? Sprint introduced something many consumers have been requesting for some time now. The key was to do it in a catchy, grab-your-attention kind of way. One might ask, how can I do this same thing for my brand or campaign? Well, you are in luck since you are reading this fabulous piece of content. Believe it or not, there are people in this world that struggle with the creative edge. You know what you do and how you do it, but you have trouble saying it in a consumer-digestible way.
Here are some tips that you can use to create buzz about your next campaign.
- Create an out-of-the-box message:With consumers getting hit with thousands of messages on an hourly basis, one must think about their concept in a unique way that translates to the target. A fun play on words or a slightly obscure approach are ways to get your message out there.
- Stay the course:Keep your message consistent for the duration of the campaign, but also have a couple different options with the same message. This message should be consistent across all platforms but constructed to fit each platform appropriately, such as print vs. digital, television vs. billboard all messages should be constructed to fit each medium.
- Step outside your comfort zone: Try something new that you’ve never tried before. We understand this is not an easy task sometimes, but we can tell you the payoff is worth the risk. Hint: That is when the really cool stuff happens.
