February 2014 - HenkinSchultz Skip to main content
Monthly Archives

February 2014

Ad of the WeekAdvertisingBrandingCampaignDesign

Ad of the Week: Ikea In RGB

In both marketing and interior design, few things are more limiting than space. Whether that be fitting a novel's worth of content into a quarter-page ad or transforming a studio apartment from a jail cell into a home, one's eyes are almost always bigger than their stomach in terms of creativity and imagination. Ikea was faced with this exact dilemma when figuring out how to effectively convey its brand message within a 9-meter billboard. Instead of settling for a quick-hitting headline, they decided to triple their ad space - without tripling the size of their media budget. How, you ask? There was no black magic or…
February 28, 2014
Ad of the WeekAdvertisingCommercials

Ad of the Week: Big Mac on the Mind

McDonald's is messing with our heads a bit in this creative, British campaign that features prankvertising and some attention to detail (or lack thereof). Basically what's happening here is that McDonald's is trying to tell us that people can't concentrate on anything else when the Big Mac is in close proximity. Unlike the recent trend of daring ad stunts, and the million-calorie sandwich itself, the prank element here is pretty benign and quite effective. A couple on the street asks for a pair of different, unsuspecting folks to take a photo of them. As they prepare for the photo to…
February 21, 2014
In Other News

Which Social Media Network Wins the Gold?

With the Olympics on numerous television stations and all over Facebook and Twitter, we couldn't help but wonder,"If there was an Olympic medal for social media, which network would stand at the top of the podium and take home the gold?" If it were all about the numbers, chances are good that Facebook would be a clear winner. Facebook is still dominant with 71% of online adults now using this social media platform, according to the Pew Research Center's Internet Project Tracking Survey. The following are the results of their study: Social Media Use Among Online Adults in 2013: Facebook: …
February 19, 2014
Ad of the WeekAdvertisingBranding

Ad of the week: V Day 2014, with extra cheese please

Valentine's Day is one of the most notorious yearly "you better remember to get me something or else (insert consequence here)" holiday. I must admit, it is not my favorite. If the words "barf" or "you've got to be kidding me" come out of my mouth, it's a deal breaker for me. For that reason alone, I chose to feature this Valentines Day ad - fresh off the grill with extra cheese. This commercial personifies every girl's fantasy of the perfect guy. Great looks, hot bod, mature, romantic, observant, plants you a flower garden to ask you marry him -…
February 14, 2014
Ad of the WeekAdvertisingBrandingCommercialsDigitalTelevision

The Best Commercials of the Not-So-Super Bowl

Much like the game itself, this year's Super Bowl ads were.. lackluster, to say the least. Whereas years past have given us gems such as "1984", "The Force" and "the beloved" (or not so much) E*Trade Babies, this year's advertisers left little to take our mind off the Seahawks public shaming of Peyton Manning (not counting the Budweiser puppy, obviously.) Though the in-game spots may have left something to be desired, to say this year's advertisers were lacking in creativity would be patently false. Much like winning a Super Bowl goes far beyond the players on the field, the stars…
February 7, 2014
In Other News

Anxious About Your Website? You’re Not Alone.

There was a time in the not so distant past, that while having a business meeting in a coffee shop, the person sipping the breakfast blend might ask, "Do you have a website?" The person downing the steaming espresso with a double shot might answer, "It's in our five-year plan." No big reaction from the breakfast blend. No need for an explanation from the double shot. Today, the original question has changed to, "What's your web address?" From a single site in 1991 to more than 700 million in 2013, the Internet continues to grow exponentially. At the rate it's…
February 4, 2014