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Yearly Archives



Counting Down to Christmas

Tis the season for gift wrapping, holiday baking, last-minute shopping and trekking across the miles to visit family and friends. It’s not surprising that we bring the holidays to work with us, and the stress can be overwhelming. Lighten up - and share some cheer during the most wonderful time of the year with some easy-to-manage festivities that let co-workers celebrate, laugh and enjoy wonderful people they spend so much of their lives with. At HenkinSchultz, 2014 marks our “15th Annual Treat Day Countdown to Holiday Extravaganza” – a celebration of food, friends & wonderment & peppermint. To make this…
December 9, 2014

5 Ways You Get When You Give

The Holidays. You either love the hustle and bustle, or you count down the days until life returns to normal. The madness reaches a crescendo late in December but doesn’t fully end until the world has slept off its holiday hangover sometime after January 2. And beyond the personal obligations, there are corporate parties and end-of-year deadlines. In our rush to celebrate, the spirit of the holidays can be easily lost. As a business owner, the holidays are a good time to take a breath, take a step back and take the opportunity to do something good - for the…
November 25, 2014
Ad of the WeekAdvertisingBrandingCommercialsCommunityDesign

6 Ways Contests Pay Off

You could win. It’s the reason people come hundreds of miles to stand in line for a shot at being the next American Idol when the chances are slim and time is precious. A chance to win compels us to do things that we would otherwise never consider. Perhaps that’s the reason that contests and giveaways have become such a huge component of marketing today. People just want to win. If you’re not using contests to market your business, product or brand, you could be missing out on a big opportunity. On the other hand, contests can be cumbersome and…
November 11, 2014

The Fine Art of the Munchies

Hey all you #deadheads - you’ll soon find yourselves #forevergrateful for this Doritos #CrashtheSuperbowl spot featuring a remarkable likeness of #JerryGarcia! See how #food meets #art in Kirby’s “The Fine Art of the Muchies” piece. There are #somanyroads to winning this contest so we need your vote. Every piece counts and it’s crunch time - so rate it, share it and keep on munchin’! #henkinschultz #createcool Voting is closed.
November 10, 2014

Talking the Talk

Hello? Is anybody out there? If you’re having trouble connecting with your prospects and customers, it may be time to take a critical look at your content. The goal of a message is not about what is being said – but about what is heard. Say all you want – scream in ALL CAPS on a digital video board for all we care – but if you’re not speaking the language of your market, your money is wasted. The way to accomplish understanding is to know how your consumers think and access information. Use that knowledge to shape your message…
October 29, 2014
Public Relations

Why Public Relations is Like a Second Date

It’s a jungle out there. People everywhere are looking for the right match. It is no longer enough to have a good product or offer a great service; consumers today want long-term, meaningful relationships – not one-night stands. Think of your ad campaign as a first date. You make sure you look good, have something interesting to say and can offer something that “others” can’t. If that first date is a hit, prospects want more. That’s where public relations comes in. Public relations allows your customers to get to know you better. To be effective, your communications plan should include…
October 28, 2014
Ad of the Week

Simply The Best

Picture this. You’re in your car, on cloud 9, blaring your favorite song on full blast. The windows are down, the wind on your face and you’re flying through the intersection because all that matters is the music and you. It’s like you ARE Beyonce on the final key change of “Love on Top” at the 2012 VMAs, and the whole world is watching with their jaws dropped. You know that feeling. Yeah? Well, so does this goat. Here’s why we think this is a great ad: 1. It’s funny – It’s a goat, singing an 80s rock ballad. That’s…
October 20, 2014

Making Space for Creativity

Hey, you’re out of bounds One of the biggest challenges for marketers everywhere is boundaries. Whether you’re designing a print ad, a billboard or a tradeshow booth, boundaries are every place – except one. There’s one space where you can let yourself go out of bounds. It’s your creativity. Ideas have no budget, no screen resolution and no space to consider. Unfortunately, too many formulas and rules have led us into complacency. We see limits instead of possibilities. The trick is perspective. To be creative, it’s essential to see endless possibilities. Little ideas are hard to scale up, but once…
October 14, 2014