December 2013 | HenkinSchultz Creative Services
Monthly Archives

December 2013

It’s the Holidays – Your Corporate Culture is Showing.

By | Advertising, Community

In the fast-paced world in which we live and market, sometimes it’s easy to forget that your company is just a group of people doing what they know how to do to reach a common goal. If we’re not careful, these people can be reduced to what they do instead of who they are. Companies that draw the best employees and have a loyal customer base understand the importance of creating a corporate culture that serves not only the company and its customers, but also the employees that show up and share their skills every day. Providing exceptional products and…

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Ad of the Week: Intel Inside, Indeed

By | Ad of the Week, Advertising, Branding, Campaign

Intel Inside has started a new logo placement that is certainly bold and different. From now on, when the world’s consensus greatest player, Lionel Messi, or his FC Barcelona teammates pull up their shirts after scoring a goal, soccer fans will see Intel Corp’s emblem under a sponsorship that puts its logo on the inside of the club’s jerseys. Intel agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga according to Intel vice president of sponsorships, David Haroldsen. The company’s current advertising slogan of “Look inside” has seemingly never been…

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Ad of the Week: ‘Tis the Season for Giving

By | Ad of the Week, Advertising, Branding, Campaign, Charity, Community, Digital

Christmas is easily the best time of the year. But there are parts of it that can be annoying, particularly traveling – particularly airports. How cool would it be if someone just made your travels a little less annoying? How about putting in a personal request to Santa Clause himself with all your Christmas wishes? Ok, now what if your Christmas wishes came true in less than the time it took for you to land at your destination? Well, it happened. WestJet airlines started this holiday trend last year with a Christmas flash mob complete with snow showering snowmen and…

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Five Ways to Improve Relationship Marketing

By | Advertising, Branding, Campaign, Community, Digital, In Other News

The world is shrinking. People are more connected than ever through Internet and mobile technology, and one-way marketing messages are hitting brick walls. Your customers expect to be part of the marketing conversation. They don’t want to be sold, they want to be invited to do business with your company in the same way that people invite a new friend out for coffee. They want more than a one-time offer – they want a long-term relationship. Below are five ways to improve relationship marketing. It’s not really so hard. Think of building business relationships in the same way as you…

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Ad of the Week: Life, Death and Pre-Roll

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Digital

We’re going to start this blog entry with a heavy dose of honesty. We all hate pre-roll videos. I do. You do. Your grandma does. Besides ingrown hairs and hangnails, I’m relatively certain nothing in life is more annoying than being forced to sit through 15-30 seconds of nonsense, just to watch the two minutes of nonsense my heart was originally set on. And depending on which source you hold true to heart, upwards of 94% of YouTube viewers feel the same, electing to skip pre-roll ads for this very reason. Instead of avoiding the medium altogether, or dancing around…

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