November 2013 | HenkinSchultz
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November 2013

Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Less Shopping, More Repairing with Patagonia Worn Wear

With Black Friday at the end of the week, perhaps one of the last comments we would expect to hear from a company is one urging shoppers to keep and repair their old clothes rather than buy new ones. But that is exactly what Patagonia is urging their customers to do during this season of copious deals. As opposed to offering landslide deals this Friday, Patagonia is showing a short film at select retail locations in the United States called Worn Wear” that features customers who have kept their Patagonia duds for quite some time (watch a trailer below). No…
HenkinSchultz
November 27, 2013
CampaignCharityService

A Time For Giving

There is perhaps no better time of year than the holiday season to think about giving back to the community. While it's true that the main objective of any business is staying profitable, there is something to be said for being a good corporate citizen, supporting the community and interacting with your customers for a good cause. Last week we held a giving event of our own to benefit two local charities: The Banquet and The Furniture Mission. Our staff was split into two teams who pulled out all the stops to promote their charity and campaign for the votes…
HenkinSchultz
November 26, 2013
Ad of the WeekCommercials

Ad of the week: He took a DIIIIIIVE!

Thanksgiving is a special time of year, Turkey, cranberry gelatin or how about that weird yam sweet potato stuff? Oh yeah, and family time. Who doesn't love family time? Those beautiful awkward moments with Grandma Phyllis reminding you of how back in her day they didn't have cell phones or use "The Googley." But we all know Thanksgiving is really all about the competition. Sports get pumped up into full gear and family time becomes rivalry time. We also all know how serious some friends and family are about sports, particularly hockey. Many people go to hockey games just to…
HenkinSchultz
November 21, 2013
Ad of the WeekAdvertisingBrandingCommercialsTechnologyTelevision

Ad of the Week: A Well-Oiled Machine

Quick survey: Do you like any of the following: A) Astonishing acts of beauty and grace B) Finely-tuned machines (human or otherwise) C) Lush sunsets D) A-list movie stars If you answered yes to any of these questions, then Volvo's latest TV spot "The Epic Split" was crafted with you in mind. Starring everyone's favorite Belgian, Jean-Claude Van Damme - more commonly known as "The Muscles from Brussels" - the spot begins with the frame focused tightly on Van Damme's face. As JCVD dives into his dialogue, the camera beings to pull out, slowly revealing our hero standing atop two…
HenkinSchultz
November 14, 2013
In Other News

How Do You Plan toCut Through the Clutter?

Think fast. What was the last commercial you heard on the radio? What print ad reached out and caught your attention while you drank your morning coffee? How many logos did you see on your way to the office? Today's consumers are exposed to - by some estimates - more than 2,000 advertising and marketing messages a day. From the traditional to the totally unconventional, advertising is everywhere. Eggs with imprinted logos, airport lockers transformed into billboards, and sidewalks stenciled with water-activated ad messages. Sports venues are namesakes of corporate sponsors and we are urged to try, buy or visit…
HenkinSchultz
November 12, 2013
AdvertisingBrandingCommunityService

Shine Bright Like a Diamond – Faini Jewelry Glimmers for Hope

  Like helping children? Like beautiful jewelry? Need some new bling? You have to check out Faini Designs Jewelry Studio's 3-day Glimmers for Hope Jewelry Extravaganza and silent auction benefiting the Children's Miracle Network. This event has everything from delicious sparkling diamonds to one-of-a-kind pieces waiting to go home with you. Faini Jewelry Glimmers for Hope will be showcasing more than $1 million dollars worth of breathtaking jewelry that will be up for bid. Renowned designers from Bergio and William Levine will be representing and proudly displaying their acclaimed lines during the event. From November 7 - 9, you can stop…
HenkinSchultz
November 7, 2013
Ad of the WeekAdvertisingBrandingCommercials

The People’s King?

Be Like Mike. Bo Knows. We Must Protect This House. All were marketing campaigns that propelled their respective subjects from sports mainstays to transcendent cultural icons. With its' latest spot entitled "Training Day" Nike is once again trying to strike sports marketing gold. The ninety-second spot features none other than the king himself, LeBron James, as a mob of his fans follow him throughout the city of Miami while he undergoes his offseason workout regiment. It is eerily reminiscent of Sylvester Stallone's timeless Rocky scene, stopping just short of LBJ shadowboxing as a mob of children surround him while the…
HenkinSchultz
November 1, 2013