October 2013 | HenkinSchultz
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October 2013

CommunityTechnology

Creating Just the Right Feeling – Sioux Falls Chamber of Commerce Show

The 2013 Sioux Falls Chamber of Commerce Annual Meeting is a wrap. For the eighth consecutive year, we produced and directed a crowd-pleasing event that we, and the Chamber, could be proud of. And while it looked easy, there were countless hours of planning, legwork and installation that were necessary to make it happen. Exactly how much effort does it take to make a show like this look effortless? We can't tell you exactly, because we started planning just after last years' meeting. As we tore down the set and the staging, we discussed just how cool it would be…
HenkinSchultz
October 29, 2013
AdvertisingBrandingDigital

Insta-advertsing?

One of the most popular photo sharing apps out there is now opening up advertising on its platform. This is due largely to Facebook, which acquired Instagram in April of 2012 for a smooth $1 billion, and also the immense popularity of the app. According to the Pew Research Center, about 1 in 5 Americans have this app on their phone. This is pretty amazing considering it has only been out in the world for just over three years. This could essentially be a huge cash cow not only for Instagram but for advertisers as well, depending on their target…
HenkinSchultz
October 29, 2013
DigitalTechnology

Another Apple Announcement – Should We Be Excited?

Apple held its iPad-centric event in San Francisco on Tuesday, about six weeks after its Cupertino iPhone event. The event announced a bevy of products, including new iPads, MacBook Pros, Macs, and more. The largest announcement was probably that of the iPad Air. The physical refinements, though not entirely surprising, were still quite impressive. It's thinner, lighter and mimics the design form of the iPad mini with thinner side bezels and a similar back casing. I won't get entirely geek on you, but the 64-bit A7 processor, which just launched in the iPhone 5s (along with the M7 motion processor),…
HenkinSchultz
October 25, 2013
Ad of the WeekBrandingCommercialsDigitalIn Other NewsTelevision

10.24.13 Ad of the Week

Who doesn't love trick-or-treat humor, cute babies in ridiculous Star Wars Halloween costumes or awesome strategic plans to go to the house with the most candy. Oh yeah, and I guess throw in some cool features of the latest Verizon products and you are good to go for some mini Halloween entertainment. Verizon always pulls out all the stops with their advertising efforts, especially around the holidays. This ad showcases a family going trick-or-treating in star wars getup strategically in route to the house with the best candy, of course, using their new smartphones, tablets, and smartwatch. Could there be…
HenkinSchultz
October 24, 2013
Ad of the WeekBrandingCommercialsTelevision

10.17.13 Ad of the Week

About two weeks ago, Samsung began airing a series of television spots introducing their latest release in technology products, the Galaxy Gear smartwatch. One of the commercials features a sort of "supercut" spot that combines shots of similar gadgets in use from classic science fiction televisions and movies. From Knight Rider's Michael Knight speaking to his car, to Captain Kirk using his wrist-based Communicator to make orders, to George Jetson asking his watch for the time; the advertisement does an outstanding job of connecting with several generations of viewers to remind them of how some of their past heroes utilized…
HenkinSchultz
October 17, 2013
BrandingDigitalWeb Design

Take a fresh look at us!

Today is a big day for us. We launched the new HenkinSchultz website and we couldn't be prouder. Sure, it's bold. Yes, it's beautiful. Of course, the interface is user-friendly. But if you really want to be impressed, take a look at the creative and innovative work we've done and the companies and organizations we've had the honor of working with over the last few years. You see, no matter how nice your site looks, the important thing is that it tells your organization's story and is a true reflection of your company's culture. We believe the new HenkinSchultz.com is…
HenkinSchultz
October 15, 2013
Digital

Your Story 2.0

Chances are really good that you're not the same company that you were when you first built your website. Chances are equally good that the web and its users are different, too. At least that was true at HenkinSchultz. We continue to grow and change, evolving with the times, building a new website, integrating new technology into clients' marketing mix and employing the skills of knowledgeable strategists to plan and implement digital marketing plans that succeed online. That's why we wanted to build and launch a new website. This launch is also good time to introduce you to our digital…
HenkinSchultz
October 15, 2013
BrandingCommunityService

Cultivating Creativity and Community It’s What We Do.

This week, we're celebrating an anniversary - 22 years of providing unparalleled creative services to the area. Looking back, it's easy to see that a big part of our success comes from creating a corporate culture of service to the community. We love to work with little organizations that have big goals. So often these organizations get by day-to-day on faith. Their small budgets demand that they stretch their promotional funding, coming up with non-traditional ways to tell their story and support their mission. According to partner Joe Henkin, this is some of the most rewarding work we do -…
HenkinSchultz
October 1, 2013