2013 | HenkinSchultz Creative Services
Yearly Archives

2013

It’s the Holidays – Your Corporate Culture is Showing.

By | Advertising, Community

In the fast-paced world in which we live and market, sometimes it’s easy to forget that your company is just a group of people doing what they know how to do to reach a common goal. If we’re not careful, these people can be reduced to what they do instead of who they are. Companies that draw the best employees and have a loyal customer base understand the importance of creating a corporate culture that serves not only the company and its customers, but also the employees that show up and share their skills every day. Providing exceptional products and…

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Ad of the Week: Intel Inside, Indeed

By | Ad of the Week, Advertising, Branding, Campaign

Intel Inside has started a new logo placement that is certainly bold and different. From now on, when the world’s consensus greatest player, Lionel Messi, or his FC Barcelona teammates pull up their shirts after scoring a goal, soccer fans will see Intel Corp’s emblem under a sponsorship that puts its logo on the inside of the club’s jerseys. Intel agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga according to Intel vice president of sponsorships, David Haroldsen. The company’s current advertising slogan of “Look inside” has seemingly never been…

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Ad of the Week: ‘Tis the Season for Giving

By | Ad of the Week, Advertising, Branding, Campaign, Charity, Community, Digital

Christmas is easily the best time of the year. But there are parts of it that can be annoying, particularly traveling – particularly airports. How cool would it be if someone just made your travels a little less annoying? How about putting in a personal request to Santa Clause himself with all your Christmas wishes? Ok, now what if your Christmas wishes came true in less than the time it took for you to land at your destination? Well, it happened. WestJet airlines started this holiday trend last year with a Christmas flash mob complete with snow showering snowmen and…

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Five Ways to Improve Relationship Marketing

By | Advertising, Branding, Campaign, Community, Digital, In Other News

The world is shrinking. People are more connected than ever through Internet and mobile technology, and one-way marketing messages are hitting brick walls. Your customers expect to be part of the marketing conversation. They don’t want to be sold, they want to be invited to do business with your company in the same way that people invite a new friend out for coffee. They want more than a one-time offer – they want a long-term relationship. Below are five ways to improve relationship marketing. It’s not really so hard. Think of building business relationships in the same way as you…

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Ad of the Week: Life, Death and Pre-Roll

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Digital

We’re going to start this blog entry with a heavy dose of honesty. We all hate pre-roll videos. I do. You do. Your grandma does. Besides ingrown hairs and hangnails, I’m relatively certain nothing in life is more annoying than being forced to sit through 15-30 seconds of nonsense, just to watch the two minutes of nonsense my heart was originally set on. And depending on which source you hold true to heart, upwards of 94% of YouTube viewers feel the same, electing to skip pre-roll ads for this very reason. Instead of avoiding the medium altogether, or dancing around…

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Ad of the Week: Less Shopping, More Repairing with Patagonia Worn Wear

By | Ad of the Week, Advertising, Branding, Campaign

With Black Friday at the end of the week, perhaps one of the last comments we would expect to hear from a company is one urging shoppers to keep and repair their old clothes rather than buy new ones. But that is exactly what Patagonia is urging their customers to do during this season of copious deals. As opposed to offering landslide deals this Friday, Patagonia is showing a short film at select retail locations in the United States called Worn Wear” that features customers who have kept their Patagonia duds for quite some time (watch a trailer below). No…

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A Time For Giving

By | Campaign, Charity, Service

There is perhaps no better time of year than the holiday season to think about giving back to the community. While it’s true that the main objective of any business is staying profitable, there is something to be said for being a good corporate citizen, supporting the community and interacting with your customers for a good cause. Last week we held a giving event of our own to benefit two local charities: The Banquet and The Furniture Mission. Our staff was split into two teams who pulled out all the stops to promote their charity and campaign for the votes…

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Ad of the week: He took a DIIIIIIVE!

By | Ad of the Week, Commercials

Thanksgiving is a special time of year, Turkey, cranberry gelatin or how about that weird yam sweet potato stuff? Oh yeah, and family time. Who doesn’t love family time? Those beautiful awkward moments with Grandma Phyllis reminding you of how back in her day they didn’t have cell phones or use “The Googley.” But we all know Thanksgiving is really all about the competition. Sports get pumped up into full gear and family time becomes rivalry time. We also all know how serious some friends and family are about sports, particularly hockey. Many people go to hockey games just to…

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Ad of the Week: A Well-Oiled Machine

By | Ad of the Week, Advertising, Branding, Commercials, Technology, Television

Quick survey: Do you like any of the following: A) Astonishing acts of beauty and grace B) Finely-tuned machines (human or otherwise) C) Lush sunsets D) A-list movie stars If you answered yes to any of these questions, then Volvo’s latest TV spot “The Epic Split” was crafted with you in mind. Starring everyone’s favorite Belgian, Jean-Claude Van Damme – more commonly known as “The Muscles from Brussels” – the spot begins with the frame focused tightly on Van Damme’s face. As JCVD dives into his dialogue, the camera beings to pull out, slowly revealing our hero standing atop two…

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How Do You Plan toCut Through the Clutter?

By | In Other News

Think fast. What was the last commercial you heard on the radio? What print ad reached out and caught your attention while you drank your morning coffee? How many logos did you see on your way to the office? Today’s consumers are exposed to – by some estimates – more than 2,000 advertising and marketing messages a day. From the traditional to the totally unconventional, advertising is everywhere. Eggs with imprinted logos, airport lockers transformed into billboards, and sidewalks stenciled with water-activated ad messages. Sports venues are namesakes of corporate sponsors and we are urged to try, buy or visit…

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