moving the masses

How do you move the masses when the masses are moving?

By | Branding, Tradeshows | No Comments

Trade shows can be a huge marketing opportunity and also a huge challenge. We encourage our clients to ‘think outside the booth’ when putting together a trade show action plan. You may only have a couple of seconds to grab the attention of a trade show attendee, so you need to make sure every part of the booth sends a consistent message about your brand. From the clothing your employees are wearing while working the booth, to the layout of the table and displays themselves, no detail is too small. It’s important to make sure that everyone and everything you…

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Joe Henkin

After 25 years, Joe Henkin Announces Retirement

By | Leadership, Staff | No Comments

The HenkinSchultz Creative Services team wishes co-founder Joe Henkin the best in his coming retirement. Thank you for helping to create this amazing place to work and play every day and for everything you have done for us personally, as well as your service to the community. We’ll miss your quick-witted humor and expertise and your legacy will not be forgotten. Joe wanted to share this with our clients and friends: After 25 great years with Kirby Schultz and just turning 65, I have decided to retire from HenkinSchultz. Kirby and I had a big laugh most every day and…

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woman's face crying

Effective Marketing Appeals to our Emotions

By | Campaign, Copywriting, Television | No Comments

This year’s Super Bowl ads featured an overarching theme that was more focused on emotion-driven storytelling than in previous years. When you’re paying $5 million for a thirty-second spot, you expect results. And emotional appeals deliver. From Budweiser’s controversial “Born The Hard Way” ad – the story of the founder of the brewery’s journey to America to pursue his dreams – to 84 Lumber’s “The Journey Begins,” emotional messages proved to spark social media interest and inspire traditional media coverage. Heartfelt spots that emphasize substance over style speak to why we care in the first place. A story with an…

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The art of marketing thank you cards

The Art of Marketing

By | Marketing | No Comments

As artists, writers and creators, many of us grew up sketching or writing stories – lost in thought dreaming and scheming about all the things we could create. It is with this same playful daydreaming spirit that we arrive to work everyday. Our ambition is to turn the playful art we create into something that works for our clients. Art is subjective; marketing isn’t. Every project has a goal – a desired outcome. Commercial design is meant to reach that desired outcome. Knowing how to tell our client’s story is critical. But, most importantly, knowing why that story matters is…

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When was your last website checkup?

Your Website Needs a Checkup

By | SEO, Web Design | No Comments

Unfortunately, you can’t just build it, walk away and go about your business. Websites change over time: new trends and new technologies come on the scene, keywords change, your rankings shift, links get broken, and plugins need updates. If you really do walk away from your website, by the time you return, it probably isn’t functioning as well as it could. We recommend giving your website a thorough health checkup at least once a year with a Search Engine Optimization “physicals.” Here are a few of the items we access when we do a website health check: 1. SERP (Search Engine…

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marketing - don't just count the beans - get the whole enchilada - beyond measure

How Would Your Marketing Be Different if the Internet Didn’t Exist?

By | Marketing | No Comments

Before KPIs, CRMs and micro-moments, before the Internet was a part of our everyday lives, there was marketing – effective marketing that built brands. Good marketers did their homework, researched the target audience, studied the psychology of the demographic, put their best thinkers and designers to work and launched campaigns that promised to fill a need. Successful marketers used professional strategies that had been developed over many decades by the best creative minds in the industry to create campaigns that moved the needle. They were based on strategy, content, channels and the traditional marketing mix. Maybe they weren’t easy to…

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Butterfly House & Marine Cove Perfect Holiday Gift ad

Butterfly House & Marine Cove Takes Flight with the Right Mix of Digital Ads

By | Advertising, Digital | No Comments
As the executive director of Butterfly House & Marine Cove, Audrey Willard wants to be able to share her passion for nature and wildlife with the world. We talked to Audrey about her use of digital ads in her marketing mix. HS: What are some of your goals for Butterfly House & Marine Cove for 2017? Audrey: We are focused on growing awareness of our organization and our new aquarium exhibits. Right now, we’re inviting people to experience the benefits of getting out of the cold and into this amazing, tropical indoor environment to discover the wonder of the butterflies...
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HS Digital Team

5 Powerful Digital Marketing Tools & Tactics for 2017

By | Digital | No Comments
Finding the right mix in a world with so many digital marketing tools is big challenge for today’s marketers. During 2017, you’ll see traditional and digital media channels increasingly converge as messaging flows from planned paid media into real-time content across channels – and back again. Marketing is no longer a one-way street, but a multi-channel conversation that you can affect by your digital media strategy. Digital marketing offers companies a few big advantages. It allows businesses to accurately target their audience, is less expensive to produce, provides data to inform decision making and – with proper management – can...
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aerial photography

Look at Marketing from a New Perspective with Drone Photography

By | Drone Photography | No Comments
Drone photography is nothing new – but shooting amazing aerial footage of landscapes, live events, buildings and cityscapes from 400 ft. in the air has become much easier and more affordable with drone photography. Why is this important? YouTube is now the second largest search engine on the web – and there’s a reason for that. People relate to video. It engages all the senses, leaves a lasting impression, and keeps customers’ attention longer. Aerial videography not only looks amazing and gets attention, but it is an unconventional way to breathe new life into your marketing content with footage people...
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Expert Event Planning Helps Set the Stage for Annual Chamber Meeting

By | Events | No Comments

How do you make a big event even bigger? At the 2016 Sioux Falls Area Chamber Annual Meeting, HenkinSchultz’s event planning team helped put together and produce a remarkable show that encouraged members to take a look back at all they’ve accomplished, honored outgoing President/CEO Evan Nolte for his 37 years if leadership and explored the diverse points of view between the different generations that comprise today’s workplace. The evening started with a larger-than-life performance from Celtic Steps, combining the entrancing rhythms of traditional Celtic music with the grace and energy of dance to kick off the event in a…

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