When was your last website checkup?

Your Website Needs a Checkup

By | SEO, Web Design | No Comments

Unfortunately, you can’t just build it, walk away and go about your business. Websites change over time: new trends and new technologies come on the scene, keywords change, your rankings shift, links get broken, and plugins need updates. If you really do walk away from your website, by the time you return, it probably isn’t functioning as well as it could. We recommend giving your website a thorough health checkup at least once a year with a Search Engine Optimization “physicals.” Here are a few of the items we access when we do a website health check: 1. SERP (Search Engine…

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marketing - don't just count the beans - get the whole enchilada - beyond measure

How Would Your Marketing Be Different if the Internet Didn’t Exist?

By | Marketing | No Comments

Before KPIs, CRMs and micro-moments, before the Internet was a part of our everyday lives, there was marketing – effective marketing that built brands. Good marketers did their homework, researched the target audience, studied the psychology of the demographic, put their best thinkers and designers to work and launched campaigns that promised to fill a need. Successful marketers used professional strategies that had been developed over many decades by the best creative minds in the industry to create campaigns that moved the needle. They were based on strategy, content, channels and the traditional marketing mix. Maybe they weren’t easy to…

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Butterfly House & Marine Cove Perfect Holiday Gift ad

Butterfly House & Marine Cove Takes Flight with the Right Mix of Digital Ads

By | Advertising, Digital | No Comments
As the executive director of Butterfly House & Marine Cove, Audrey Willard wants to be able to share her passion for nature and wildlife with the world. We talked to Audrey about her use of digital ads in her marketing mix. HS: What are some of your goals for Butterfly House & Marine Cove for 2017? Audrey: We are focused on growing awareness of our organization and our new aquarium exhibits. Right now, we’re inviting people to experience the benefits of getting out of the cold and into this amazing, tropical indoor environment to discover the wonder of the butterflies...
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HS Digital Team

5 Powerful Digital Marketing Tools & Tactics for 2017

By | Digital | No Comments
Finding the right mix in a world with so many digital marketing tools is big challenge for today’s marketers. During 2017, you’ll see traditional and digital media channels increasingly converge as messaging flows from planned paid media into real-time content across channels – and back again. Marketing is no longer a one-way street, but a multi-channel conversation that you can affect by your digital media strategy. Digital marketing offers companies a few big advantages. It allows businesses to accurately target their audience, is less expensive to produce, provides data to inform decision making and – with proper management – can...
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aerial photography

Look at Marketing from a New Perspective with Drone Photography

By | Drone Photography | No Comments
Drone photography is nothing new – but shooting amazing aerial footage of landscapes, live events, buildings and cityscapes from 400 ft. in the air has become much easier and more affordable with drone photography. Why is this important? YouTube is now the second largest search engine on the web – and there’s a reason for that. People relate to video. It engages all the senses, leaves a lasting impression, and keeps customers’ attention longer. Aerial videography not only looks amazing and gets attention, but it is an unconventional way to breathe new life into your marketing content with footage people...
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Expert Event Planning Helps Set the Stage for Annual Chamber Meeting

By | Events | No Comments

How do you make a big event even bigger? At the 2016 Sioux Falls Area Chamber Annual Meeting, HenkinSchultz’s event planning team helped put together and produce a remarkable show that encouraged members to take a look back at all they’ve accomplished, honored outgoing President/CEO Evan Nolte for his 37 years if leadership and explored the diverse points of view between the different generations that comprise today’s workplace. The evening started with a larger-than-life performance from Celtic Steps, combining the entrancing rhythms of traditional Celtic music with the grace and energy of dance to kick off the event in a…

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Large format printing at Great Life

Send a Big Message with Large Format Printing

By | Print, Tradeshows | No Comments
With so many new advertising opportunities available, it’s not always easy to squeeze room in your budget for more traditional options – like large format printing. The good news is, that using large format printing in untraditional ways may get you the results you’ve been trying to achieve when paired with strategic placement. Large format printing has come a long way from a simple poster or banner, with better color options and more materials available on which to print – from paper and vinyl to canvas and a variety of fabrics. Evolving technology also means crisp, clear images and type,...
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25 more years

Delivering Tech-driven Creative Solutions for the Future

By | Marketing | No Comments

As we sweep up the last remnants of our anniversary celebration, we’re feeling a little bittersweet, but we’re so excited about the future with more tech-driven creative solutions than ever for our clients.. Yes – we’re thankful for the memories, but we think that was just the beginning. We’re rolling up our sleeves to move seamlessly into our next 25 years with more – new products, smarter-than-ever digital strategies, hard-working creative and more of the same commitment to our clients that started in our first office above Zambroz. One of the things we’re most excited about is PinPoint, a shiny…

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PinPoint Automation Marketing logo

What Can Marketing Automation Do For Me?

By | Marketing | No Comments

By now you’ve heard about marketing automation. At first look, it sounds like the holy grail for anyone trying to make the most of sales leads. If done right, it can be an effective marketing solution for virtually any sales organization. But before you dive into the pond, let us explain some of the basics. What is marketing automation? Marketing automation is software designed to automate marketing action and interaction – like emails, phone calls, social media – with current clients and prospects based on client behavior and information gathered through your website or inbound marketing efforts. Simply put –…

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Joe and Kirby the early days

HenkinSchultz Celebrates the Past, the Presence and the Future.

By | Staff | No Comments

This year, HenkinSchultz Creative Services is celebrating its 25th anniversary. Since 1991 when the company was established, partners Joe Henkin and Kirby Schultz have been committed to presence – delivered with strategic, artfully executed creative to select clients that share their vision. And though technology in the world of marketing has changed, the creative energy behind great marketing is the same as it’s always been. It starts with an idea. Over the years Joe and Kirby have consistently hired thinkers – smart creative talent passionate about turning ideas into something that changes people. And about seeing clients succeed. No matter…

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